מומלצי הקריאה של גיא ואגו

אם הייתם אומרים לי לפני חמש עשרה שנים שאני, גיא ואגו, אמליץ על ספר. הייתי מרים גבה (או שתיים).

האהובים

SPIN Selling – Neil Rackham
Think and Grow Rich – by Napoleon Hill
How to Win Friends and Influence People – by Dale Carnegie
Seven Habits of Highly Effective People – Stephen Covey
Getting Things Done – David Allen
Presentation Zen – Garr Reynolds

מכירות

The Ultimate Sales Machine – Chet Holmes
Value-Based Fees – Alan Weiss
SPIN Selling – Neil Rackham
The Sales Bible – Jeffrey Gitomer
What Would Google Do? – Jeff Jarvis
The Greatest Salesman in the World – Og Mandino
Swim with the Sharks – Harvey Mackay
The Purple Cow – Seth Godin
Six Thinking Hats – Edward de Bono
Indespensable: How To Become The Company That Your Customers
Can’t Live Without – Joe Calloway
Good to Great: Why Companies Make the Leap… and Others Don’t – Jim Collins
Now, Discover Your Strengths – Marcus Buckingham and Donald O. Clifton
Blink: The Power of Thinking Without Thinking – Malcolm Gladwell
Seven Habits of Highly Effective People – Stephen Covey
First Things First – Stephen Covey, A. Roger Merrill and Rebecca Merrill
Non-Manipulative Selling – Tony Alessandra
The Pursuit of Prime: Maximize Your Company’s Success With The Adizes Program – Ichak Adizes
Selling 101: What Every Successful Sales Professional Needs to Know – Zig Ziglar
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster and Win More Business – Richard Maxwell and Robert Dickinson
Major Account Sales Strategy – Neil Rackham
Managing Major Sales – Neil Rackham
The Psychology of Selling – by Brian Tracy
24 Techniques for Closing the Sale – by Brian Tracy

יצירתיות

Thinkertoys – Michael Michalko
Serious Creativity – Edward de Bono

תקשורת

Presentation Zen – Garr Reynolds

גישה

The Richest Man in Babylon – George Clason
Think And Grow Rich – Napoleon Hill
As a Man Thinketh – James Allen
The Power of Positive Thinking – Norman Vincent Peale
Success Through A Positive Mental Attitude – Napoleon Hill & W. Clement Stone
How to Win Friends and Influence People – Dale Carnegie
Be: Life Is Here and It Is Now – Kobi Yamada
Life is Tremendous – Charlie Tremendous Jones
Dream Big – Ian Falconer
Change the Way You See Everything: Through Asset-Based Thinking – Kahtryn D. Cramer, hank Wasiak
Wooden on Leadership – John Wooden

קבלת החלטות

Sources of Power: How People Make Decisions – Gary Klein
Smart Choices – John S. Hammond et al
The Path of Least Resistance – Robert Fritz
Ethics for the Real World – Ronald Howard & Clinton Korver

יעילות ותפוקה

Getting Things Done – David Allen
The Power of Less – Leo Babauta
The 80/20 Principle – Richard Koch

אסטרטגיה עסקית

Purpose: The Starting Point of Great Companies – Nikos Mourkogiannis
Competitive Strategy – Michael Porter
Blue Ocean Strategy – W. Chan Kim and Rene Mauborgne
Green to Gold – Daniel Esty & Andrew Winston
Seeing What’s Next – Clayton M. Christensen, Erik A. Roth, Scott D. Anthony

About גיא ואגו

מנחה ומרצה, בעל שנות וותק רבות בתחומי השיווק, המכירות והיזמות העסקית. מילא תפקידי ניהול מגוונים במגזר העסקי, ביניהם, ניהול מכירות, ניהול שירות, פיתוח שותפויות מכירה וניהול כללי.